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OUR MANAGING DIRECTOR'S
APPEAL TO DOCTORS
Dear Doctor,
During your practice you regularly come across patients who you know
cannot afford high costs of medicines. How many times have you
wondered which brand costs the lowest and didn’t know where and how
to find it? How many times have you experienced patients not
completing therapy because they didn’t have enough money? How many
times have you wished that you could help and support such patients?
It gives us great pleasure to announce the launch of ECOMAC -
A division of MAC Remedies Pvt. Ltd. ECOMAC is a social
enterprise created to provide the most affordable medicines to those
that need them.
This project works on the simple principle of minimum sustainable
profits. We shall follow a model of reduced marketing costs,
appropriate profit margins, goodwill generation, faster product
cycles, multi-tasking lean teams and social mobilisation. ECOMAC
is a social enterprise where ‘social’ is bigger than ‘enterprise’.
It is a small step towards a giant dream.
We bring you an initial range of more than 100 Low M.R.P.,
extremely affordable products, all of which are commonly
prescribed by Doctors which includes Anti-infectives, Analgesics,
Anti-Diabetics, Anti-Hypertensives, Anti-allergics,
Anti-depressants, Preparations for Cough & Cold, Nutritional
Products, etc. in a variety of dosage forms from oral
preparations to topical formulations to injectable drugs.
Dear Doctor, as a person who is in constant touch with common people
in your community, you may be well aware how much inflation and
unemployment have affected people’s lives. You also know that a
large number of people prefer to suffer in sickness and pain than
spend money on medicines. You will also know that in the choice
between food and medicines, food always wins.
We are sure that you actively take up this issue and make a
difference in the lives of poor patients in your community and
thereby the whole country.
We invite you to be part of this great vision - a vision where you
are a very important and significant part. ECOMAC provides
you with the opportunity to help your poor customers to initiate and
complete their treatment. The best part is that you decide the
extent of participation and commitment whether by way of regular
prescriptions or involvement on a larger scale. Whatever your level
of participation, it will surely contribute to providing much needed
solace to the poor of our country.
Once again we invite you to be part of ECOMAC.
Thanking you,
for ECOMAC Remedies Pvt. Ltd.
Ratilal Raka
Managing Director
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